How Greg Owens led a manufacturer to profitability as an Internet company
*This article was originally posted on syracuse.com.
Greg Owens is co-founder and CEO of Sherrill Manufacturing and Liberty Tabletop, the only made-in-the-USA flatware company. The company is the successor to Oneida Ltd., which grew out of the utopian Oneida Community founded in the mid-1800s.
Owens’s office and the company headquarters are in a building constructed when Abraham Lincoln was president. The company preserves a long tradition of quality craftsmanship. Some of the manufacturing machines are decades old.
Instead of thinking of Liberty as a manufacturing company, you should understand that it prospers because it is an Internet company that disrupted the marketplace and sells directly to consumers. As Owens puts it: “We are a web marketing company with some pretty good manufacturing skills behind it that have been redeployed in a way that no one expected them to be employed.”
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